As I have created a couple of logos for the company, I have chosen one that will look the best on the all types of material; internet, cardboard, paper, poster. I think this is the logo that is able to adapt the most to any area, and material.
As I have chosen my logo, I am going to add this on the front of the packaging to see how it will look. I have done some adjustments to the logo to see if I could improve the design.
Design 1:
Here I have added the logo to the same area of the box as the original logo, as I thought that this was a good place to have the logo. I think it looks neat and tidy with the logo at the bottom right of the box. I think the design looks really good on the box. I think this looks modern, natural, and unique.
Design 2:
Here I have changed the colour of the .com. I have done this three times, seeing what would look colour would look better.
Design 3:
This is the final version of different colours used. I think this final version is the best colour to choose, as this stands out more, and this I think merges better with the black font, and the background of the box colour.
Design 4:
This version, I wanted to see what it would look like if I added the graphics which I used on the original Graze logo. I think this goes well, although I still think that the simple logo without this is better. I think the graphics takes the focus away from the logo itself, also this makes the logo much bigger which is limiting itself to where you can place the logo.
Design 5:
This is also a graphic I used on the Graze logo, before I did my own designs. I wanted to use these over my own to see if this improved the logo. Again I think this makes the logo to big which will limiting itself to where you can place the logo. I think the idea of the graphic is good, as this brings out the natural, organic side of the company.
Design 6:
I have changed the font so that the material of the box is shown slightly thought the font. I don't think this is as good as the black font, as the black stands out and been seen easily.
Design 7:
I made the font lighter, so more of the texture would be shown through the font. I think this is too light, and merges in with the background colour too much. I think the black font is the best as this stands out a lot from the background colours. Also the black will been easier for people to remember as the font is in black which is the most important part.
Final Outside Design:
I choose this design on the outside of the packaging, as I thought that this looked part of the package. It looks professional, neat and clear. I think the colour I used around the '.com' was a good choice, as this also makes the font stand out.
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Inside the packaging, designs.
I couldn't do much to the inside, as this is mostly covered by the packaging of pots, although I have changed the logo of the poster.
Design 1:
This version I have changed the logo on the poster, and printed it on the bottom. I don't think this will be used as the final piece because this is using more printing ink, and this company is trying to portray a sense of natural, organic theme. So unnecessary ink printing wont help.
Design 2:
This will be the final piece of the packaging inside, as this will only have the new logo printed on the poster, and the change of colour on the cardboard.
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