Research: Part A

Graze has specifically said for part A; "The graze box is the embodiment of the graze brand; it’s charming, natural, honest, and premium, but we think it can work even harder and bring more excitement to the food inside and to the brand as a whole.
So part A of your challenge is to refresh our graze box. All the surfaces can be changed but the structure (size, shape and the way it’s put together) can’t".

First I shall see what the box looks like first, before thinking of any plans. This is what the original box looks like at the moment:

Credit to: blogspot.com

This is the outside of the box, it is simple, and nicely packaged. I think the texture and colour they use already is good, it looks natural, and organic which is what the company is about, although I think this can be improved. It could be improved by using a design, or new colours?

Credit to: deliciousmagazine.co.uk

This is inside the box, very neatly packed, giving you your chosen products in each container. A lot of the images used to cover up each container uses dark green colours, and I don't think the textured box colour fits well with it.

Now knowing what the box looks like I can think of ideas on how it I could improve the design and look of the box. I think if the box colour was darkened slightly this will increase the impression of it's charming, natural, honest, and premium look. This would also not clash with the images inside, and would flow better, making it look like it is all one product.