Research: Part B

Graze has specifically said for part B;
"We like our logo, it says friendly and has charm, but we’d love it to be more distinctive and unique. So, part B is to redesign our logo. Make graze stand out from the crowd and better communicate what we are all about".

Simply I have to redesign the logo, to make it unique, and friendly. I think these are the main two points that I have to focus on, in this part. I came across this website that would help me create a logo that is media friendly, one of Graze's requirements.

http://www.makeuseof.com:

Don’t Try To Tell A Story

Take a look around and you’ll notice that many great logos are simply made up of the business name (or abbreviation) in a unique font and colour, with sometimes an adjacent graphical element.  Don’t obsess over trying to communicate everything about what you do through your logo.  While you want the style to be appropriate and complementary to your business, your logo doesn’t have to explicitly tell people what it is.
Your logo doesn’t need a house if you’re a real estate broker or a book if you’re a bookstore.  Even if your name doesn’t clearly convey the type of business you are (i.e. “Bill’s Photography”), your marketing activities and messages will associate your logo with your brand in peoples’ minds.  Besides, people typically won’t see your logo in isolation without any context.  Once you free yourself of the burden of trying to say too much with your logo, you are more likely to create one that is cleaner and more effective.

Detach Text & Graphics

Because you can’t foresee all the ways you might use your logo design in the future, you want it to be versatile.  You may need to rearrange or use only a portion of your logo if it doesn’t fit well into a particular size and shape.  For some very small icons, it is usually impossible to include your entire logo.  As a result, many companies use a single letter or graphical element from their logo for social media purposes.  If your text and graphics are tightly intertwined, it will be difficult to divide your logo design into separate pieces.