ESPN:
The creative challenge.
With our range of on-air and digital services, ESPN truly understands and serves the younger sports fan. ESPN’s mission is “to serve sports fans, wherever sports are watched, listened to, discussed, debated, read about or played.” Currently the average ESPN subscriber is an older male aged 45+. We want this campaign to convince younger (aged under 35) male sports fans to recognise ESPN as the most relevant sports broadcaster in the UK for them.
Analysis of the brief.
ESPN are asking for younger viewers (aged under 35). Ideas that come to mind is advertise sports that are exclusive to ESPN, as any person of any age will want to watch their favourite sport. I find that this brief is quite difficult, as some suggestions you are unable to do; for example change the type of sports broadcasted, or find younger commentators to encourage younger viewers, or add special features like selection what camera you want to view from. Only way I can see you trying to get younger viewers within the this brief is how the posters are designed. At this present time younger citizens prefer something abstract, cool, 'in your face' and easy to look at. You could design a submerged materials of all types of sport that ESPN broadcast, with a graphic abstract overlay so that this looks futuristic. I don't think this brief is for me, as this seems very complicated, and I don't think I will enjoy it.
The Feel Good Drinks Company:
The creative challenge.
Brief 1:
Make us famous.
Create a campaign that communicates 3 simple things: our brand name, what our drinks look like and that our drinks are choc-full of natural, tasty, fruitiness. And do all this in a way that is unique, memorable and makes people laugh.
Brief 2:
Fruit not sugar.
We asked some people if they like their soft drinks to have lots of added sugar in them and they said no. No surprises there, then. Of course, we don’t add any sugar to our drinks – nada de nada, niente
di niente, absolutely zilch.
You might be surprised to hear though, that some of our competitors do add sugar to their ‘healthy’ drinks - and lots of it too. The ASA has banned both Vitamin Water and This Water from using misleading ads, which was in part due to the amount of sugar they heap in their drinks. They found that one bottle of This Water could contain up to 42g, that’s 8.5 teaspoons. A bottle of Vitamin Water was found to contain 23g, so just the 5 teaspoons then.
We know you can make great tasting natural juice drinks without adding sugar – we do it everyday. We think that when someone chooses a healthy drink they don’t want or expect it to have heaps of sugar in it. We want you to come up with an idea that tells people the facts, so they can make an informed choice next time they’re at the chiller. Can you communicate this in a fun and feel good way?
Analysis of the brief.
The Feel Good Drinks Company is a very cheerful, happy go lucky company which sounds great and seems like a lot of fun. With this brief there are two to choose from, which sound very enjoyable. There are some tasks on the brief that sound a little silly; for example brief two. Brief one sounds too easy, and for me I would like something more challenging. The designs I would imaging creating would be bright colours, sunshine, happy faces for this company. I would have a lot of fun designing posters, banners, small animation for this brief, but I would like something that you have to think carefully about. If I would start on this brief, I would research on what type of designs they have on their bottles at the moment, and see if they have had any previous advertisement.
M&S:
Analysis of the brief.
This brief sounds very interesting, I think some of the suggestions they have used; a romantic first date or anniversary picnic, a Spanish picnic, a picnic for an open air classical concert, a foodie’s gastro picnic are quite good'. I think when it says Consider physical packaging; your design needs to be fit for purpose while creating minimal waste/refuse, means think about the size, shape and design of the packaging of the box which the picnic will come in. I think this is the type of brief I would enjoy, as this has no real graphic design area in it.
Make us famous.
Create a campaign that communicates 3 simple things: our brand name, what our drinks look like and that our drinks are choc-full of natural, tasty, fruitiness. And do all this in a way that is unique, memorable and makes people laugh.
Brief 2:
Fruit not sugar.
We asked some people if they like their soft drinks to have lots of added sugar in them and they said no. No surprises there, then. Of course, we don’t add any sugar to our drinks – nada de nada, niente
di niente, absolutely zilch.
You might be surprised to hear though, that some of our competitors do add sugar to their ‘healthy’ drinks - and lots of it too. The ASA has banned both Vitamin Water and This Water from using misleading ads, which was in part due to the amount of sugar they heap in their drinks. They found that one bottle of This Water could contain up to 42g, that’s 8.5 teaspoons. A bottle of Vitamin Water was found to contain 23g, so just the 5 teaspoons then.
We know you can make great tasting natural juice drinks without adding sugar – we do it everyday. We think that when someone chooses a healthy drink they don’t want or expect it to have heaps of sugar in it. We want you to come up with an idea that tells people the facts, so they can make an informed choice next time they’re at the chiller. Can you communicate this in a fun and feel good way?
Analysis of the brief.
The Feel Good Drinks Company is a very cheerful, happy go lucky company which sounds great and seems like a lot of fun. With this brief there are two to choose from, which sound very enjoyable. There are some tasks on the brief that sound a little silly; for example brief two. Brief one sounds too easy, and for me I would like something more challenging. The designs I would imaging creating would be bright colours, sunshine, happy faces for this company. I would have a lot of fun designing posters, banners, small animation for this brief, but I would like something that you have to think carefully about. If I would start on this brief, I would research on what type of designs they have on their bottles at the moment, and see if they have had any previous advertisement.
M&S:
The creative challenge.
Your brief is to create the ultimate picnic pack. It could be themed
around a type of picnic or event, or around the type of food included
eg. a romantic first date or anniversary picnic, a Spanish picnic, a
picnic for an open air classical concert, a foodie’s gastro picnic
etc. You should include everything needed for the perfect picnic: food
(sweet and savoury), drinks, cutlery, plates, napkins etc. Think about
the occasion, then devise the menu and decide on the physical packaging
for all the food items and design of each item. Consider the overall
carrier. It could be a picnic hamper, a cool bag or even just a
cardboard box, but it will also need to be designed within the
theme. Consider physical packaging; your design needs to be fit for
purpose while creating minimal waste/refuse. The customer should feel
like this is a fantastic treat and that M&S have thought of
everything to make the occasion perfect.
Analysis of the brief.
This brief sounds very interesting, I think some of the suggestions they have used; a romantic first date or anniversary picnic, a Spanish picnic, a picnic for an open air classical concert, a foodie’s gastro picnic are quite good'. I think when it says Consider physical packaging; your design needs to be fit for purpose while creating minimal waste/refuse, means think about the size, shape and design of the packaging of the box which the picnic will come in. I think this is the type of brief I would enjoy, as this has no real graphic design area in it.
Fedrigoni:
The creative challenge.
We’re after a fully integrated campaign, full of originality. You are free to respond and create communication or content in any combination of mediums you wish. We are open to new ideas, as long as you can fully demonstrate how your work will promote the ‘Imaginative Colours’ range across numerous channels, you’re well on your way!
Analysis of the brief.
This brief will be quite exciting, as I can use any media I would like. If I would use this brief, I would choose graphic images, animation, small video clips. I will first find research about the company, and ‘Imaginative Colours’. I would design posters, and banners for the ‘Imaginative Colours’, and would try to create a small promotion video for adverts to broadcast on TVs. I would use unusual ways to make the advertisement look interesting, and wanting the public to see the advertisement. I would show step by steps, with a detailed description on how I would create the piece of work, and say where I will be going with this, and why.
Graze:
The creative challenge.
Part A:
Grazers appreciate the subtleness of the graze box, especially in the work environment where personal mail may be frowned upon. So a musical, neon, sequined box might not be the best solution. The textured brown board has been a key part of the graze brand from the start. We love the natural rough texture and the effect of printing on the surface. If you think you have a better solution however, and brilliant reasons to back it up, go for it. We care for the environment just as much as we care for our grazers, so please bare this in mind. Every graze box goes on a journey through the post so when it arrives it shouldn’t look dirty or unappealing. We want people to jump for joy and shout ‘huzzah!’ (and other such exclamations) when their box turns up in their post. Use the box as a way of highlighting the tastiness and healthiness of the food contained; the box and food should work together in delicious harmony.
Remember to allow space for the address and postage paid stamp. A paper serviette is included in every box. Consider this another canvas to work on.
Part B:
The word graze often causes confusion – people spell it greys and grays. Could the logo help with this in any way? Our tagline ‘nature delivered’ plays a key role in explaining what we do, so we’d prefer it if this was included in some way. graze is a modern digital business: Our boxes are ordered from our website but all our products are sourced from nature. How can you portray the two elements ‘online’ and ‘nature’ within the logo?
The logo should be versatile; it appears on almost everything we produce. Don’t forget the .com (dot com).
Part C:
Visually there are no limitations. Be innovative, explore materials, experiment with layout. Do everything you can to make sure that whoever’s doormat this lands on, it screams ‘Read me!’ (Though perhaps not literally, that might be a bit scary). In terms of content, you must make sure you explain what graze is, what graze does and what graze has to offer. How you do this is up to you. We currently run a promotion alongside the majority of our marketing, which allows new customers to try a box for free. Consider how a promotion may work within this particular media.
Analysis of the brief.
I think this brief sounds very exciting, and wounds very enjoyable. It has a lot of graphic desiging in the project, which is what I like. First I would research the comany see what their packaging looks like, and find if I can change anything on there. Once I find that I would then see there logo, and think of ideas on how I would be able to design my own logos, to suit the company. I would keep to the breif by using the tagline; ‘nature delivered’, and creating the logo to suit the company; ‘online’ and ‘nature’.
In Part C I would find research on what leaflets have aready been created, and find inspiration from them. I would use the promotion on the leaflet, to get poeple to visit the website.
The creative challenge.
Part A:
Grazers appreciate the subtleness of the graze box, especially in the work environment where personal mail may be frowned upon. So a musical, neon, sequined box might not be the best solution. The textured brown board has been a key part of the graze brand from the start. We love the natural rough texture and the effect of printing on the surface. If you think you have a better solution however, and brilliant reasons to back it up, go for it. We care for the environment just as much as we care for our grazers, so please bare this in mind. Every graze box goes on a journey through the post so when it arrives it shouldn’t look dirty or unappealing. We want people to jump for joy and shout ‘huzzah!’ (and other such exclamations) when their box turns up in their post. Use the box as a way of highlighting the tastiness and healthiness of the food contained; the box and food should work together in delicious harmony.
Remember to allow space for the address and postage paid stamp. A paper serviette is included in every box. Consider this another canvas to work on.
Part B:
The word graze often causes confusion – people spell it greys and grays. Could the logo help with this in any way? Our tagline ‘nature delivered’ plays a key role in explaining what we do, so we’d prefer it if this was included in some way. graze is a modern digital business: Our boxes are ordered from our website but all our products are sourced from nature. How can you portray the two elements ‘online’ and ‘nature’ within the logo?
The logo should be versatile; it appears on almost everything we produce. Don’t forget the .com (dot com).
Part C:
Visually there are no limitations. Be innovative, explore materials, experiment with layout. Do everything you can to make sure that whoever’s doormat this lands on, it screams ‘Read me!’ (Though perhaps not literally, that might be a bit scary). In terms of content, you must make sure you explain what graze is, what graze does and what graze has to offer. How you do this is up to you. We currently run a promotion alongside the majority of our marketing, which allows new customers to try a box for free. Consider how a promotion may work within this particular media.
Analysis of the brief.
I think this brief sounds very exciting, and wounds very enjoyable. It has a lot of graphic desiging in the project, which is what I like. First I would research the comany see what their packaging looks like, and find if I can change anything on there. Once I find that I would then see there logo, and think of ideas on how I would be able to design my own logos, to suit the company. I would keep to the breif by using the tagline; ‘nature delivered’, and creating the logo to suit the company; ‘online’ and ‘nature’.
In Part C I would find research on what leaflets have aready been created, and find inspiration from them. I would use the promotion on the leaflet, to get poeple to visit the website.
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